Our People
The people who work at Matter share in our vision and values and are driven by working together to solve the problem of eliminating microplastics from our natural environment in a way that is collaborative and fun.
We believe that our team's lived experiences, cultures, and ways of working add incredible value and unique perspectives that help us all become better colleagues and humans.
Leadership
Adam Root
Founder and Chief Executive Officer
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Adam Root is the founder and CEO of Matter.
With a technical background and a degree in mechanical engineering, Adam has held key roles at General Electric (GE), working on large industrial projects, and at Dyson, specializing in particle physics for new product development. He later transitioned into new product innovation, focusing on next-generation technology delivery.
In 2017, Adam founded Matter to tackle one of humanity’s greatest challenges: micropollution. Using cradle-to-cradle design principles, Matter removes pollution from the technical sphere and creates value from waste.
In 2023, Adam secured $10 million in Series A funding. Most recently, he launched an external microfibre filtration solution to the market in partnership with the global brand BSH, under the Bosch and Siemens labels.
Matter’s investors include S2G Ventures, SOUNDwaves, Leonardo DiCaprio-backed Consumer ClimateTech fund Regeneration.VC, and Katapult.
Adam led Matter to achieve B Corp certification, and his journey in sustainable business continues. In 2018, he was selected to represent the UK at the G7 Summit in Canada.
In both 2018 and 2019, Adam was named Innovate UK’s Young Innovator of the Year. He remains a thought leader and pioneer in micropollution filtration.
Nicole Kapel
Chief Operations Officer/ Chief Financial Officer
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Nicole is responsible for providing the framework to allow efficient and effective business operations and facilitates quick decision making. With a keen focus on infrastructure, personnel, sustainability, and finance, Nicole plays a pivotal role in shaping Matter's operational and financial landscape.
As a CIMA qualified accountant with an international array of education, Nicole has experience in various industries and is an expert in working as a change agent, helping organisations go through growth transfer and vertical and horizontal integration in multiple sectors.
Nicole is also a polyglot, and her magic skill is turning chaos into order.
For Nicole, working at Matter gives her the opportunity to be involved in redefining status quo, and educate everyone we cross paths with, not only in regards to micropollutants but in the way we go about business and how we treat each other.
David Gray
General Counsel
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Following a 16 year career as a Royal Navy Warfare Officer (during which he qualified as a Mandarin Chinese linguist), David qualified and practised as a solicitor at Clyde & Co (in London and Hong Kong) for six years and then as an in-house solicitor at PCCW (Hong Kong and Asia Pacific); Reuters Group company (EMEA) and CSC/ DXC (global) for more than twenty years.
David is a highly experienced commercial technology and IP lawyer who has advised and led numerous small/ large and mega tech deals in over 40 jurisdictions in all industry sectors and in public sectors. Many of the deals involved the resolution of complex regulatory, data protection and competition law issues.
Sarah Abbott
Strategy Director
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Sarah joined Matter as Head of Commercial, managing the wonderful commercial team with responsibility across product strategy, marketing, sales, PR and policy. Much of her focus has been on driving business transformation activities to grow commercial maturity and drive revenue.
Sarah has recently transitioned into an exciting new role as Strategy Director, with a more specific focus on building out Matter's product and business strategy as we go through a critical phase of growth.
Prior to joining Matter, Sarah worked in strategy and commercial roles in innovation-led engineering and tech businesses, including Dyson, IBM, Rolls-Royce and Facebook. At Dyson, she led product and commercial strategy for Dyson’s game changing Hair Care technology range.
For Sarah, Matter offers the chance to be part of a team who has the magic combination of mission focus with a problem solving, engineering mindset. We aren't afraid to tackle big challenges and have some fun along the way.
Reuben Kettle Aiers
Head of Engineering
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Reuben is Head of Engineering, and responsible for building a talented engineering team, guiding Matter’s R&D programmes for both internal and customer projects, and managing our intellectual property portfolio.
Having completed his studies at Brunel University, Reuben learnt the ropes for how to develop innovative technology by working for Dyson and patented several inventions. Before joining Matter’s journey in 2019, Reuben was self-employed and worked for a variety of clients with projects that spanned designing, making and educating.
For Reuben, Matter is all about our mission and our people. He believes it’s energising to work on something you care about with a group of passionate and talented people, having fun whilst being challenged.
Nic Copley
Chief Technology Officer
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Nic Copley brings over 25 years of experience in technology leadership, innovation, and product development to Matter as Chief Technology Officer. He leads the engineering team in creating impactful technology solutions for clients and partners.
With a proven track record in global business and technology, Nic has held senior roles including Group Vice President of Technology and Innovation at Parker Hannifin Corporation, Chief Product and Innovation Officer at Piezo Motion Corporation and Technical Director at KV Limited.
Known for his energetic and versatile approach, Nic excels in collaboration, communication, and strategic thinking, effectively blending creativity with sound commercial judgment to drive growth and innovation. Outside of work, he’s passionate about mentoring the next generation of leaders, believing that fostering young talent is key to sustaining innovation.
We are always on the lookout for kind, collaborative, and motivated individuals who want to support us in making environmental impact. If this sounds like you, click below to see our opportunities for joining the team!
